With 221 million viewers in the US, digital video is a powerful medium for reaching audiences. This engaging format is changing consumer behavior and influencing their decisions. REACH 100M users watch digital video every day. 78% of internet users watch videos online every week. 50% of all mobile web traffic is video. BEHAVIOR 92% of […]
Branded content, or native advertising, attracts 200% more user gaze than traditional ads. This engaging format allows advertisers to leverage the credibility of trusted platforms. RECEPTION 90% of people say relevancy is a top concern. 84% of executives are open to content from brands 74% of executives found content informative and valuable. BEHAVIOR 70% of […]
With over 31 million U.S. internet users going online via their smartphones and tablets at a high frequency, mobile presents an unparalleled opportunity for companies to reach consumers. REACH 8 in 10 people in the U.S. use a mobile phone. 4 out of 5 mobile users have a smartphone Over 50% of the population uses […]
97% of cars shoppers would prefer to select their salesperson before walking into the dealership* That is a stat that can’t and shouldn’t be ignored. Why is this important? Do your potential auto consumers, right now, have an option to select their salesperson? When we talk about the path of purchase, we always talk about […]
Digital video is so prevalent that it’s changing the way viewers consume content—and the way marketers advertise. Today’s digital environment is changing the way that consumers watch TV. Nearly half of American households are now subscribing to at least one digital streaming service like Netflix to watch their favorite programming, and since 2013, the number of people […]
Targeted email works. Really well. 66% of online consumers in the U.S. made a purchase as a result of email marketing messages. And that holds true for automotive. A Southern Toyota dealership wanted to highlight a local promotion but needed a method to accurately track the number of people that received the ad, the number of […]
Sometimes, a picture tells the story… Google’s Auto Client’s Journey, 24 Average Touch Points:
Yes, the generation everyone is drooling over. Even though some of them are still drooling…I kid. But seriously, they are massive in size. You should know about them. So lets explore how to reach them. 1.User Generated Content: Millennials are spending over five hours a day consuming user generated content, content influences what they buy. […]
New car sales are projected to reach 20 million by 2018. Consumers have a lot of options. In model years 2014 – 2016 there were about 2,400 different new-car trims to choose from. However, new car buyers move in and out of phases of the shopping process and continually evolve their consideration set. The number of […]
How did we do today? Simple question, amazingly important. In the auto world, Dealer Reviews are critical during the shopping process and having a positive online reputation is crucial. • 75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting […]
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