Targeted email works. Really well. 66% of online consumers in the U.S. made a purchase as a result of email marketing messages. And that holds true for automotive. A Southern Toyota dealership wanted to highlight a local promotion but needed a method to accurately track the number of people that received the ad, the number of […]

Sometimes, a picture tells the story… Google’s Auto Client’s Journey, 24 Average Touch Points:

Yes, the generation everyone is drooling over. Even though some of them  are still drooling…I kid. But seriously, they are massive in size. You should know about them. So lets explore how to reach them. 1.User Generated Content:  Millennials are spending over five hours a day consuming user generated content, content influences what they buy. […]

New car sales are projected to reach 20 million by 2018. Consumers have a lot of options. In model years 2014 – 2016 there were about 2,400 different new-car trims to choose from. However, new car buyers move in and out of phases of the shopping process and continually evolve their consideration set. The number of […]

How did we do today? Simple question, amazingly important. In the auto world, Dealer Reviews are critical during the shopping process and having a positive online reputation is crucial. • 75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting […]

This is the third in a series of blogs on the next generation of search engine optimization. You can catch up on previous posts: Next Generation Search Engine Optimization and Next Generation SEO: Content Power. There is no one-size-fits-all definition for how consumers utilize search, except that they use it every step of their journey. Throw away […]

This is the second in a series of posts on the next generation of search engine optimization. Posted August in Making Your Marketing Work. Beyond keywords. Audiences crave content, and search has evolved to reflect this demand and priority. Google’s search engine, which handles a whopping two-thirds [1] of all internet searches, previously located and ranked sites based […]

The way search engines work has changed. If your dealership isn’t using search engine optimization (SEO) or is still using old SEO methods, it’s time for a new approach. Search Engine Optimization, or SEO, is more important to your dealership than ever before. This may come as a surprise, since SEO no longer grabs the kind of […]

More than 78% of Internet users research online prior to purchasing or visiting brick and mortar stores* Pretty strong stat. Happens to be one of my favorite. But lets face it, not every dealer understands the online to offline connection. Even less understand website analytics. To be fair, not many SMB’s do. Here is an attempt […]

The consumer purchase journey is not a new theory, but what is, is the alignment of exactly the right tactics at every entry point of your consumers engagement to influence their decision. We’ve outlined a six-step transformation process from potential customer to a brand loyalist. Step 1: Exposure The first entry of consideration based on […]