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This is the third in a series of blogs on the next generation of search engine optimization. You can catch up on previous posts: Next Generation Search Engine Optimization and Next Generation SEO: Content Power. There is no one-size-fits-all definition for how consumers utilize search, except that they use it every step of their journey. Throw away […]

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This is the second in a series of posts on the next generation of search engine optimization. Posted August in Making Your Marketing Work. Beyond keywords. Audiences crave content, and search has evolved to reflect this demand and priority. Google’s search engine, which handles a whopping two-thirds [1] of all internet searches, previously located and ranked sites based […]

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The way search engines work has changed. If your dealership isn’t using search engine optimization (SEO) or is still using old SEO methods, it’s time for a new approach. Search Engine Optimization, or SEO, is more important to your dealership than ever before. This may come as a surprise, since SEO no longer grabs the kind of […]

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More than 78% of Internet users research online prior to purchasing or visiting brick and mortar stores* Pretty strong stat. Happens to be one of my favorite. But lets face it, not every dealer understands the online to offline connection. Even less understand website analytics. To be fair, not many SMB’s do. Here is an attempt […]

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The consumer purchase journey is not a new theory, but what is, is the alignment of exactly the right tactics at every entry point of your consumers engagement to influence their decision. We’ve outlined a six-step transformation process from potential customer to a brand loyalist. Step 1: Exposure The first entry of consideration based on […]

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I hear the word geo-fencing all the time from customers. For example…”I already have a geo-fencing campaign”. When in actuality they’ve been sold a geo-targeted campaign, but been told its geo-fencing. In case your wondering, there is a difference. Geo targeting is used for targeting a specific area; usually zip or radius. This tactic is […]

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There are over 24 touch points in the automotive purchase funnel. Should you be represented in all of them? Maybe. But lets focus on two that work well together. Two that merge old(ish) with new. Direct mail and email. Did you know that advertising campaigns combining  direct mail  with internet advertising achieve up to a […]

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Digital has changed everything, and mobile is accelerating the rate of change, creating new trends at an unprecedented pace. Posted on Wednesday, April 27 in Breaking Through the Clutter. Digital has dramatically changed the way we live, communicate and conduct commerce. The rapid rise of mobile has broadened the impact of digital and deepened our […]

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Today there are many different social media channels for your dealership to market on.  No surprise. However, the question remains which one is right for your business goals. Here is a quick look at a handful of the more well known channels. FACEBOOK Audience 58 Million American Users 18-34 48 Million American Users 35-54 28 […]

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Have you ever done some online shopping, got all the way to checkout, but didn’t click buy? You’re not alone. In fact 72% of online shoppers are likely to abandon their shopping carts prior to making a purchase. (1) Why would this be any different in car shopping? It’s not. But just because a consumer left […]